Facebook is the world's largest social network with over 800 million active users. That's a great place to be if you want to get in front of your target market, build brand awareness and generate traffic through likes and shares. But how do you get started? What are the best tactics? And what mistakes should you avoid?
Facebook's popularity is as widespread as its reach. According to a recent study by Pew Research Center, 65 percent of U.S. adults are Facebook users.
According to a March 2015 e Marketer report, the social network is expected to reach 1 billion users worldwide by 2017.
If you're looking to grow your business, or simply want to engage with an existing audience on Facebook, it's essential to understand how the platform works and how you can optimize your marketing efforts.
Here are 10 tips that will help you make the most of your Facebook marketing campaign:
1. Don't use a generic cover photo
Your cover photo is one of the most important pieces of real estate on Facebook. It's the first thing people see when they visit your page, and it's also what shows up in their news feed. As such, it should be an image that will grab people's attention and make them want to click through to learn more about you and your company.
The best way to do this — and avoid coming off as generic — is to make sure that your cover photo has actual people in it. Photos of products or logos may seem like good options at first because they're easy to produce and strike an eye-catching pose, but they don't tell anyone who you are or what you're all about. People want to see faces — especially smiling ones — when they look at social media pages, so take advantage of this opportunity!
2. Use compelling descriptions for your images
Use compelling descriptions for your images. A good description can make the difference between someone clicking on your post and scrolling right past it. Try to include information that will be of interest to your target market.
Post relevant content. If you’re not posting relevant content, you’re losing potential customers. If you aren’t sure what your audience wants to hear about, take some time to do research before posting anything at all.
Use calls-to-action (CTAs). Calls-to-action are an important part of any Facebook marketing strategy because they encourage people to take action by clicking on something like an image or link in order to learn more about your business.
3. Create custom landing pages for each call-to-action
We're going to tell you how to use Facebook marketing to gain more fans.
Before we get started, let's define what Facebook marketing is. It's pretty simple: it's any activity that helps you grow your fan base on Facebook.
The goals of this guide are as follows:
To teach you the most effective ways to grow your fan base
To help you understand the process of gaining fans and followers on Facebook
To provide some tips for keeping in touch with your new fans
To share some useful resources for gaining new fans